Transforming TV Ad Operations: How aDintelle Revolutionized Billing for India's Premier Agency

In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge. Despite technological advancements and streamlined processes, several major issues continue to plague even the largest players in the industry. Let’s delve into some of these critical TV billing issues that media agency conglomerates often encounter:

1. Prolonged Turnaround Time:

One of the most prevalent issues faced by media agency conglomerates is the prolonged turnaround time for billing post-delivery on TV ads. Manual reconciliation processes, coupled with the complexity of tracking ad placements across multiple channels and time slots, contribute to significant delays in generating invoices.

2. Error-Prone Manual Processes:

In an era dominated by automation and digitalization, many media agencies still rely heavily on manual processes for billing. This reliance on human input increases the likelihood of errors, leading to inaccuracies in billing and subsequent client dissatisfaction. From reconciling Rate Orders (RO) with actuals to tracking ad placements, manual processes present a multitude of opportunities for mistakes to occur.

3. Lack of Transparency: 

Transparency is key in fostering trust between media agencies and their clients. However, opaque billing processes often hinder transparency, leaving clients in the dark about how their advertising budgets are being utilized. Without clear visibility into billing procedures and discrepancies, clients may feel disillusioned and hesitant to continue investing in TV advertising campaigns.

4. Inefficient Data Management:

With the vast amount of data generated by TV ad placements, efficient data management is essential for accurate billing. Yet, many media agency conglomerates struggle with fragmented data sources, making it challenging to reconcile ad placements with corresponding Rate Orders and client contracts. This lack of centralized data management leads to inefficiencies and delays in the billing process.

5. Client Complaints and Disputes:

Billing discrepancies and inaccuracies often result in client complaints and disputes, straining the relationship between media agencies and their clients. Whether it’s overcharged invoices, missed ad placements, or discrepancies in billing rates, client dissatisfaction can tarnish the reputation of media agency conglomerates and erode trust over time.

aDintelle, the AgencyOps software has resolved the TV billing problem for a well-known Indian agency conglomerate by improving billing time by up to 80%.

 Eager to know how? Download the case study to know more.
– Author
Soumitra Ranjan Sen,
Head of Growth

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Advertising

Transforming TV Ad Operations: How aDintelle Revolutionized Billing for India’s Premier Agency

In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.

Read More
Ad Tech

A Silent Ad Agency Revolution

Since the past decade or more, digital agencies have been increasingly offering full services, with added focus on creative strategy

Read More
Advertising

Using Accounting Software Alone for Your Agency? Think Again.

The complex ecosystem of ad agency operations involves constant balancing of financial management with creative endeavors.

Read More
Advertising

FUTURE OF SOCIAL WEB 2025-26

Have you ever wondered how the landscape of social web search will evolve in the coming years?

Read More
Advertising

Tectonic shift of Entertainment consumption in India: The streaming revolution

India has witnessed a tectonic shift in cricket consumption.

Read More
Advertising

Embracing Change: A Futuristic Perspective on Best Practices for Advertising Agencies

As the Head of Product at a pioneering SaaS company named Mediaware Infotech Pvt. Ltd.; that has been at the forefront of developing software solutions for advertising agencies for over two decades

Read More
Rocket
How aDintelle came to be
Back in February 2017, we launched the first version of aDintellé (then called aDintell). With Print, TV & Radio modules along with a basic Virtual...
Read More
Single Platform for All Your Agency Business Needs dark (1)
Single Platform for All Your Agency Business Needs
In the fast-paced world of advertising, where deadlines are tight and clients are demanding, agencies need to stay ahead of the game to ensure...
Read More
image (13) 1
Tectonic shift of Entertainment consumption in India: The streaming revolution
India has witnessed a tectonic shift in cricket consumption.

Read More
AdIntelle-Blog2 image 1
Interesting But Predictable Trends in India's Advertising Landscape
Year on year digital ad spend has been on the rise, and 2023 is no exception. Meanwhile TV, Print, Radio & Outdoor media continue to shrink /...
Read More
Social search web adintelle 1
FUTURE OF SOCIAL WEB 2025-26
Have you ever wondered how the landscape of social web search will evolve in the coming years?

Read More
Agency Management blog image 1
Using Accounting Software Alone for Your Agency? Think Again.
The complex ecosystem of ad agency operations involves constant balancing of financial management with creative endeavors.

Read More
Adintelle_Blog image
A Silent Ad Agency Revolution
Since the past decade or more, digital agencies have been increasingly offering full services, with added focus on creative strategy

Read More
adintelle _last_blog_image 1
Transforming TV Ad Operations: How aDintelle Revolutionized Billing for India's Premier Agency
In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant...
Read More

End to end agency operations suite

Looking for multiple solutions?

A crazy bunch of marketers, techies and product enthusiasts trying to build the next big thing!

Our Story

Driven by a passion for empowering advertising agencies, aDintelle is on a mission to redefine the way agencies work and supporting them in achieving their fullest potential.

About Us

Our team of dedicated professionals is committed to delivering excellence by providing cutting-edge software solutions tailored to agencies' unique needs and enabling them to achieve remarkable results.

Join Us

We are a dynamic team of young and experienced members where talented individuals can thrive and make a significant impact while also having some fun!

Latest news, insights, and inspiration

Blog

We try our best to share what we learn in our journey across tech, marketing and more with a hope to add some value to our readers.

How aDintelle came to be

Back in February 2017, we launched the first version of aDintellé (then called aDintell). With Print, TV & Radio modules along with a basic Virtual Collab module.

Read More

Transforming TV Ad Operations: How aDintelle Revolutionized Billing for India’s Premier Agency

In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.

Read More