6 min Read
The complex ecosystem of ad agency operations involves constant balancing of financial management with creative endeavors. While Accounting and Finance software like Tally, SAP, Netsuite etc can handle the process involving P.O.s, Vendor Invoices and Client Invoices, there is much more to advertising workflow automation. Relying solely on them for agency operations might not be the wisest choice.
The comprehensive agency management software provides all the essential tools necessary to seamlessly oversee your agency’s operations, streamline workflow, handle projects, and manage finances. Here’s why agencies should rethink their reliance on accounting software and explore dedicated agency management solutions like Adintelle.
1. Limited Scope:
Accounting software primarily focuses on financial transactions, expense tracking, and payroll management. While these functionalities are essential, they often fall short of addressing the comprehensive needs of agency operations.
Agency management encompasses a broader spectrum of tasks, including project management, client collaboration, resource allocation, and workflow optimization, which accounting tools are not equipped to handle.
2. Divergent Objectives:
The objectives of accounting software and agency management software are fundamentally different. Accounting tools aim to ensure financial accuracy, compliance, and reporting.
Whereas agency management software emphasizes project efficiency, client satisfaction, and team collaboration. Using accounting software for agency operations can lead to misalignment of objectives and hinder the agency’s ability to deliver exceptional creative work efficiently.
3. Inherent Inefficiencies:
Agency workflows are dynamic and multifaceted, involving various stakeholders, tasks, and timelines. Relying solely on accounting tools can result in inefficiencies in workflow management.
Tasks such as project planning, task assignment, time tracking, and client communication require specialized features that accounting software lacks. Without dedicated agency management software, agencies risk encountering bottlenecks, delays, and communication breakdowns that can impede project delivery and compromise client satisfaction.
4. Data Visibility & Insights:
While accounting software provides insights into financial performance, it may not offer the depth of data visibility needed to optimize agency operations. Agency management software like Adintelle offers comprehensive analytics, real-time reporting, and account-based statistical P&L tracking tailored to the unique needs of creative agencies.
These insights empower agencies to make informed decisions, identify growth opportunities, and improve operational efficiency.
Adintelle, as an end-to-end agency management software, offers seamless integration with accounting software, providing agencies with the best of both worlds.
By integrating agency management and accounting systems, agencies can streamline workflows, enhance collaboration, and achieve greater visibility into their operations.
Adintelle, the cloud-based platform is trusted by all sizes of creative, Digital, and media agencies such as RK Swamy, The Womb, Bharat Media Groups, Crayons, Grapes, and Moulis Advertising to name a few.
Many of their accounting tools are integrated successfully with Adintelle to complete their business management tech stack with greater visibility. This has directly helped Adintelle users reduce by 80% in Billing time resulting in on-time revenue flow, and increased efficiency by 30% while removing redundant and non-productive efforts by team members.
In conclusion, while accounting software serves a critical role in financial management, it should not be the sole solution for agency operations.
Agencies need dedicated agency management software like Adintelle to effectively manage projects, streamline workflows, and foster collaboration across teams and clients.
By embracing comprehensive agency management solutions, agencies can unleash their full creative potential and thrive in today’s dynamic market landscape.
In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.
Since the past decade or more, digital agencies have been increasingly offering full services, with added focus on creative strategy
The complex ecosystem of ad agency operations involves constant balancing of financial management with creative endeavors.
As the Head of Product at a pioneering SaaS company named Mediaware Infotech Pvt. Ltd.; that has been at the forefront of developing software solutions for advertising agencies for over two decades
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
Digital Agencies
Manage campaigns, track performance, integrate with digital platforms and automate client billing
Learn More
Creative & BTL Agencies
Manage your BTL jobs, coordinate with vendors, automate client invoicing, and analyze results.
Media Agencies
Estimate, monitor, bill campaigns, analyze data, and integrate with accounting.
Learn More
OOH/DOOH Agencies
Plan outdoor campaigns, monitor, target by location, and analyze data.
Learn More
Our Story
Driven by a passion for empowering advertising agencies, aDintelle is on a mission to redefine the way agencies work and supporting them in achieving their fullest potential.
About Us
Our team of dedicated professionals is committed to delivering excellence by providing cutting-edge software solutions tailored to agencies' unique needs and enabling them to achieve remarkable results.
Join Us
We are a dynamic team of young and experienced members where talented individuals can thrive and make a significant impact while also having some fun!
Blog
We try our best to share what we learn in our journey across tech, marketing and more with a hope to add some value to our readers.
Back in February 2017, we launched the first version of aDintellé (then called aDintell). With Print, TV & Radio modules along with a basic Virtual Collab module.
In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.
