6 min Read
India has witnessed a tectonic shift in cricket consumption. During cricket World cup 2023, especially when the peak concurrency during the final match between India Vs Australia on Disney+Hotstar broke all records as more than 5.9 Cr viewers tuned in. The viewership dropped to 4.6 Cr within a minute when star cricketer Virat Kohli got out. This is how streaming platforms are making a significant shift from conventional television to a digital age dominated by on-demand content.
A recent study by Magnite, an independent omnichannel sell-side advertising platform stated that ads on streaming platforms capture more attention than ads on Social media. The trend of streaming has gained immense traction in India. Streamers, it seems, prefer the convenience and flexibility offered by streaming platforms over traditional TV. The report highlights a growing inclination toward streaming, with viewers expressing their intention to increase their streaming activities. This surge in popularity can be attributed to the diverse range of content available on these platforms, catering to varied tastes and preferences. With on-demand streaming, viewers have the liberty to choose what, when, and where they want to watch, liberating them from the constraints of scheduled programming. The blog emphasizes the need for traditional TV networks to adapt and evolve in response to the changing dynamics of viewer behavior.
The streaming revolution is not just confined to urban areas; it’s a phenomenon that has permeated every corner of the country. With the availability of affordable high-speed internet, even rural audiences are embracing streaming as a preferred mode of entertainment.
As streaming services technologies are emerging as a choice of consumption, the implications for the future of the entertainment industry are profound. The traditional TV networks must adapt to this changing media technology landscape or risk of becoming obsolete. The future belongs to those who can change their platforms according to the evolving preference of consumers.
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In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.
Since the past decade or more, digital agencies have been increasingly offering full services, with added focus on creative strategy
The complex ecosystem of ad agency operations involves constant balancing of financial management with creative endeavors.
Year on year digital ad spend has been on the rise, and 2023 is no exception. Meanwhile TV, Print, Radio & Outdoor media continue to shrink / maintain the status.
As the Head of Product at a pioneering SaaS company named Mediaware Infotech Pvt. Ltd.; that has been at the forefront of developing software solutions for advertising agencies for over two decades
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
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Back in February 2017, we launched the first version of aDintellé (then called aDintell). With Print, TV & Radio modules along with a basic Virtual Collab module.
In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.