Back in February 2017, we launched the first version of aDintellé (then called aDintell). We launched the Print, TV & Radio modules along with a basic Virtual Collab module. The building of the Virtual Collab module is a story by itself! We made an elaborate plan for adintellé. After all, we had a formidable inhouse competitor (Mediaware) with 2+ decades of live experience.
We released the first aDintellé app - TV Monitoring on the 1st of September. 2017. As it turned out, Indian agencies were still fighting to meet GST compliance - so we had an uphill task convincing them to use the app! We pitched to a few new agencies so that the product could be certified by live users, but all things considered, progress was poor.
But, we had decided to build aDintellé & worked on the product relentlessly. Soon we were ready with the aDintellé Digital module, followed by aDintellé Cinema & Outdoor.
Although adoption was poor, we kept showing aDintellé to our existing agency clients as well as new ones multiple times. We were rewarded with sound feedback, which we used to improve the offerings - but the adoption was not yet significant.
As if things were not tough enough, we were accused by chip manufacturing giant Intel Corp of being cyber squatters of our own domain! The matter was heard by WIPO, Geneva who exonerated us of the frivolous charges after 2 long rounds of arguments & hearings.
But things did not stop there! In relentless pursuit, Intel launched another lawsuit in Delhi High Court, in the Court of Justice Manmohan Singh. The kind judge steered a mutual agreement vide which we agreed to add a trailing "e" with the acute accent & Intel agreed to withdraw its suit.
aDintellé is since pronounced as aDintellee. We think that's cool. Do share your views.
Soon we were at the end of 2019 & crossed into 2020 - the year of the Covid pandemic. After the initial jolt, agencies started adapting smartly to the situation with work-from-home. aDintellé saw a glimmer of hope & was launched as a work-from-anywhere solution for agencies in December 2020.
Finally, in 2021, adoption started happening with the product becoming more stable each month, with the Virtual Collab module becoming a superstar in its own right!
Today, we offer enhanced offerings & user experiences in all our modules. As we build new modules for BTL/Creative agencies.
As the old gives way to the new, the offering must be enhanced with a larger vision & greater expectations!
To reflect this, the aDintellé brand is loaded with a lot of symbolism:
We’re thrilled to see the response aDintellé has received so far and can’t wait for more agencies to try it. If you are / were an existing user of Mediaware already, be sure to check out the aDintellé experience by clicking here. And do let us know what you think! As India (Bharat) prepares to enter a golden era of unprecedented prosperity, aDintellé promises to take the Indian ad industry to the new era.
Back in February 2017, we launched the first version of aDintellé (then called aDintell). We launched the Print, TV & Radio modules along with a basic Virtual Collab module. The building of the Virtual Collab module is a story by itself! We made an elaborate plan for adintellé. After all, we had a formidable inhouse competitor (Mediaware) with 2+ decades of live experience.
We released the first aDintellé app - TV Monitoring on the 1st of September. 2017. As it turned out, Indian agencies were still fighting to meet GST compliance - so we had an uphill task convincing them to use the app! We pitched to a few new agencies so that the product could be certified by live users, but all things considered, progress was poor.
But, we had decided to build aDintellé & worked on the product relentlessly. Soon we were ready with the aDintellé Digital module, followed by aDintellé Cinema & Outdoor.
Although adoption was poor, we kept showing aDintellé to our existing agency clients as well as new ones multiple times. We were rewarded with sound feedback, which we used to improve the offerings - but the adoption was not yet significant.
As if things were not tough enough, we were accused by chip manufacturing giant Intel Corp of being cyber squatters of our own domain! The matter was heard by WIPO, Geneva who exonerated us of the frivolous charges after 2 long rounds of arguments & hearings.
But things did not stop there! In relentless pursuit, Intel launched another lawsuit in Delhi High Court, in the Court of Justice Manmohan Singh. The kind judge steered a mutual agreement vide which we agreed to add a trailing "e" with the acute accent & Intel agreed to withdraw its suit.
aDintellé is since pronounced as aDintellee. We think that's cool. Do share your views.
Soon we were at the end of 2019 & crossed into 2020 - the year of the Covid pandemic. After the initial jolt, agencies started adapting smartly to the situation with work-from-home. aDintellé saw a glimmer of hope & was launched as a work-from-anywhere solution for agencies in December 2020.
Finally, in 2021, adoption started happening with the product becoming more stable each month, with the Virtual Collab module becoming a superstar in its own right!
Today, we offer enhanced offerings & user experiences in all our modules. As we build new modules for BTL/Creative agencies.
As the old gives way to the new, the offering must be enhanced with a larger vision & greater expectations!
To reflect this, the aDintellé brand is loaded with a lot of symbolism:
We’re thrilled to see the response aDintellé has received so far and can’t wait for more agencies to try it. If you are / were an existing user of Mediaware already, be sure to check out the aDintellé experience by clicking here. And do let us know what you think! As India (Bharat) prepares to enter a golden era of unprecedented prosperity, aDintellé promises to take the Indian ad industry to the new era.
Take the first step towards elevating your agency to the next level
Take the first step towards elevating your agency to the next level
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
Adintelle’s mission is to provide cutting-edge technology that empowers agencies to consolidate their resources, track their profitability, and have complete commercial control. Guided by data and transparent reporting, Adintelle is built to help agencies scale.
Our sights are set on providing smoother operations and solutions across global markets. As an ever-evolving platform, we endeavour to usher in a data-back decision-making culture across the industry.
©2023 Mediaware Infotech Pvt. Ltd. All Rights Reserved.
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Back in February 2017, we launched the first version of aDintellé (then called aDintell). With Print, TV & Radio modules along with a basic Virtual Collab module.
In the fast-paced world of agency conglomerates, where every second counts and accuracy is paramount, billing for TV advertisements poses a significant challenge.